Importance of a Homepage

Why artists use homepages?
 Bands and artists use homepages for many reasons. They can use online media to promote themselves in an easily accessible way to a wider, international audience and immerse their fan base.
They can also use it to promote their tour, update fans with information, promote their social media accounts, update us with information and to sell merchandise, tickets, albums etc.
If they are unknown, the website could be used to inform people to what they're missing, if people share their website on social media it will be spreading their star image, which links to Richard Dyer's star theory of creating a star image for themselves.

What are the benefits to the artist of using a website?
There are many benefits to the artist for using a website. It is cheap to use, it helps promote their image, therefore getting more publicity and income through likelihood of selling albums, it interacts with their target audience and enables them to get feedback directly from their audience.

What should a website include?
-Headline
-Subheadline
-Primary Calls to action
-Supporting Image
-Benefits
-Social Proof
-Navigation
-Content Offer
-Secondary Calls to Action
-Features
-Resources
-Success Indicators