2. How effective is the combination of your main products and ancillary texts?

This is our video for our Evaluation Task 2, discussing how effective our main product was compared to our ancillary texts. We discussed how all three of our products linked into each other and how we considered theories, like Dyer's Star theory and Negus' theory, fed into our ideas and the products.



Our three products overall link together to create an image for our artist, to promote her to her target audience. We used Negus' star theory, to create an accessible artist who was relatable to an audience so they could connect to her on a personal level, but also have her as a role model, so therefore inaccessible. We did this as in our music video we used a direct address in a lot of our shots which connected her to the audience, we also used this technique in our album artwork as she is looking directly at the camera on the front cover, which is immediately the first image and impression the audience get from the artist, this makes her personal and connects them immediately, therefore her being accessible to the audience. We also used this idea of accessibility by making the artist relatable by having her fashion similar to a target audience. in the music video, we used the costume to show the style and artistic style to the artist, but in the album covers, we got her to wear, urban clothes, which were typical of members of her target audience.

The unaccessible element of our artist was the fact that her talent was reflected through the organic connotations through the natural setting of her album cover, which made her stand apart from the typical teenager and is obviously shown through her talent in the music video of singing. The fact that she is also attractive and her modelling shots are shown on her website makes her someone that her audience can look up to to look like. The unaccessible theme was also shown across the light themes in the music video and the website homepage, as the colours are synthetic and non-natural which gives a dreamlike perspective to the artist.

The products work together as all of them have an element of nature, to promote her as an organic artist. In the music video, the movement reflected the mood of sound of her song. On the album artwork, the natural setting and use of minimal makeup. And in the website by taking a synthetic looking image which is actually from a natural source and putting a twist on it to make it fit in with a similar colour scheme as the music video, so the link is made.

I think that as a whole music campaign, the products work together as a package because Negus Theory of organic and synthetic artists are put across in a balance amongst the products. And Dyer's Star Theory of accessible and inaccessible is also put across to the audience to make them want to get to know her and therefore have interests in the products and her as an artist.