1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Conventions are symbols or technical elements which are used to suggest a genre or something that is used to attract a target audience. They are stereotypical signs to show the genre used through camera work, editing or mise-en-scene.

Symbolic conventions are a colour or symbol which can be used to represent something specific to the genre. For example, the colour red could be symbolic convention of love. Or a pop band wearing colourful clothes to represent their genre of pop, as it is upbeat.

Technical conventions are elements of the setting or lighting which connote different hints towards the genre so that the audience who is consuming the media, can immediately form opinions about them and have something which appeals to them s a target audience. For example, the lighting on the stage at a concert of a pop band, may be brightly coloured and bubbly, whereas a heavy metal band, may have a dark setting with a spotlight on an instrument or particular band member to show that they are about the intensity of the music.

Below is a slideshow of comparing real life products, using Florence and the Machine, Birdy and Marina and the Diamonds. I compared different elects of their music videos, websites and album artwork to compare conventions or their products to mine, to find similarities and differences.

Evaluation task 1 final from elizafernandapollock