Set Designer Meeting

We had a meeting with a set designer and artistic director for our music video. We pitched her our idea of the three different elements. She said that the idea of the water with the dress would work really well. She said it reminded her of The Alexander McQueen exhibition with he Kate Moss hologram. By watching this it showed us that we don't need to over complicate the idea and if we focus mainly on making the dress artistic and visually very interesting it may not get boring having that as a longer aspect of the video.



She suggested that the UV theme would be too contrasting and out of the blue and wouldn't flow fittingly with the other elements. We agreed and took on this feedback to think of other suggestions of how to progress through the video without losing interest.

As it showed different lighting effects we thought this would be a good way to incorporate our contrasting 3rd element by using different lighting effects to gradually convert the pure interpretation of the white dress to by the end having it darker and using more intense variation of the blues and intense lighting.

We researched into the materials used for the Alexander McQueen dress and it is mainly made up from organza so along with the other fabrics we have decided on, we are going to use this fabric as it is shown in the video that it will create the effect we want.